MOROMORO: Where Retro Romance Meets Modern Girlhood
🌸 Brand Overview: A Ceremony of Style
Founded in 2022, MOROMORO is a Chinese original design brand defined by its unique blend of vintage girl aesthetics, modern edge, and a touch of ceremonial beauty. With a distinct style formula of
25% Sweet + 25% Cool + 50% Retro, MOROMORO invites every girl to dress with emotion, depth, and anticipation for the charm of tomorrow.
“Dress for the unknown beauty of tomorrow” — this is Moromoro’s guiding philosophy.
✨ Design Vision: Nostalgia Reinvented
At its core, MOROMORO is an ode to retro romance. Each piece masterfully fuses:
- Classic fabrics: lace, plaid, washed denim, hand-knit textures
- Vintage details: doll collars, pleats, puff sleeves, aged buttons
- Modern attitude: color blocking, asymmetric cuts, and subtle streetwear twists
The result? A perfectly balanced wardrobe that’s tender yet bold, nostalgic yet fresh.
🧵 The Three Signature Style Lines
Daily Life Series
Rooted in everyday practicality, this series includes staple pieces like cropped cardigans, high-waisted pants, and minimal shirts. It focuses on comfort and versatility while elevating basics through tailored cuts and vintage button accents.
Sweet Life Series
A dreamy world of bows, frills, floral prints, and soft pastels. This collection captures youthful energy and feminine charm, ideal for dates, birthdays, and soft girl moments.
Retro Lifestyle Series
The heart of MOROMORO’s identity. Inspired by the 70s–90s, this line revives iconic silhouettes like flared jeans, polka dot dresses, and oversized jackets. Hand embroidery, crochet, and deconstruction techniques enrich each garment with nostalgic soul.
👗 Who Wears MOROMORO?
The MOROMORO girl is:
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Aged 18–28, expressive, aesthetic-driven
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Passionate about individuality, storytelling, and self-identity through clothing
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Drawn to vintage-inspired fashion with modern relevance
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Active on social media, documenting her lifestyle and outfits with cinematic flair
She doesn’t dress to impress — she dresses to express.
📸 Collection Highlight: MOROMORO 25SS
For the Spring/Summer 2025 collection, MOROMORO collaborated with popular models Serena, Nanami, and Mizuho to bring the brand essence to life through a visual story of sisterhood and soft rebellion. The shoot radiates warmth, subtle rebellion, and retro-cool.
Key pieces include:
- Stacked suspender tanks with lace trims
- Plaid doll-collar lace shirts
- Pink washed curve-cut pants
- Vintage outerwear with pleated or smocked details
Customers rave about the brand’s soft fabric, sharp construction, and camera-ready aesthetics — ideal for moodboards, shoots, or daily wear.
🪡 A Love Letter to Craft & Emotion
MOROMORO embraces the philosophy of “Reimagining the Old” — whether it's reworking deadstock vintage fabric, or applying traditional crochet and embroidery techniques on modern cuts. These handcrafted elements give each item a sense of time, memory, and warmth.
Fashion becomes a personal ceremony — a moment of connection with the past, present, and the self.
🫶 More Than a Brand, It’s a Mood
MOROMORO isn't just about clothes — it’s about emotion, storytelling, and anticipation. Each garment becomes a small ritual, a quiet declaration of who you are and who you want to become.
Moromoro is not just a label. It’s a moment, a memory, a mood.
